10 Signs That You Are A Gym Owner
Gym Owners come from all walks of life, genders, ages, and backgrounds but they all have a few things in common outside of being brave enough to open their own facility.
People might think owning a gym is all profit and protein shakes but here’s how they’re wrong…
This list takes a peek into 10 of the most defining characteristics of a Gym Owner.
01 YOU ALWAYS HAVE YOUR PHONE IN YOUR HAND
Bonus points if you also made the mistake of giving all of your members your personal cell number to reach you ANYTIME they need something.
Speed is king when it comes to responding to leads and clients. Between posting stories, messaging prospects to get them in the door, and putting out fires from your employees your phone is your lifeline. But once you hit your breaking point on “can you reschedule my session” late night texts, it might be time to hire a virtual assistant for lead nurture and go get a burner phone.
02 YOU’VE HAD SOMEONE ASK YOU WHAT YOUR ‘BACK UP PLAN’ IS
While they may not mean any offense – you can’t help but feel a little defensive of your gym. There is no backup plan. Your gym is your dream and you’re out here chasing it.
03 YOU’VE THOUGHT ABOUT GETTING A JOB
Don’t get me wrong, you love what you do and can’t really imagine doing anything else. However, you have fantasized about a predictable paycheck and not having to make any of the tough decisions.
04 YOU WEAR ALL OF THE HATS
Bathroom need cleaning? Grab your gloves. Customer isn’t happy with your service? Put your customer service voice on. Trainer calls out sick? Put me in, coach. Is my business even profitable? Better learn how to track your numbers and keep up with your books. Treadmill not working? Time to pull out YouTube and the toolbox.
It’s not for the timid, it’s for the lifelong learners.
05 YOU LEARNED YOU CAN’T MAKE EVERYONE HAPPY
From what music plays in the gym, to what classes you offer, to what color the walls are. Everyone thinks they have a say in your business.
06 YOU FREQUENTLY WAKE UP IN THE MIDDLE OF THE NIGHT IN A PANIC
“Did the new trainer make it to open the gym on time?? Better just stay up and go in myself”. “Did I pay that bill on time?” “Where am I going to find 10 new clients this month?!”
07 YOU HAVE MORE IDEAS THAN YOU KNOW WHAT TO DO WITH
We should put in a smoothie bar! We should run a new challenge! We should go to an expo! Why don’t we start our own meal prep company! I think it’s time for a new location! What if we tear down this wall!?
This is what happens when you give a fitness freak their very own playground. Unfortunately what is most fun is not always the right next move. At the end of the day it’s a business over all else.
08 YOU REALIZED FITNESS IS THE SMALLEST PART OF WHAT YOU DO NOW
You probably chose to open a gym because you love fitness, not because you had a MBA and too much cash. Maybe you still get to train but the majority of your day is now managing employees, filing paperwork, planning, facility maintenance, sales appointments, lead nurture, content creation, it never ends.
09 YOU’RE CONFIDENT THAT YOUR COMMUNITY IS THE BEST ONE THERE IS
‘We’re not just a gym, we’re a family.’ You’ve built a strong community where everyone supports each other, spots each other, and wouldn’t want to suffer with anyone else.
10 YOU LOVE WHAT YOU DO ❤️
You’re in the business of transforming lives. As frustrating as gym ownership can be, you wouldn’t trade it for anything. Not only is getting to train in your facility the best part of most people’s day, but you get to see clients achieve things they never thought would be possible.
You get to witness trainers become well rounded people and employees. You’re chasing your dreams and changing lives at the same time. And that is why Gym Owners rule.
BEFORE YOU GO…
Being a Gym Owner isn’t easy but growing your gym with data can be. Check out Gym Dash to experience a user friendly all in one Gym Management System.