How do you transform an empty room into a gym or fitness studio?
Whether opening a business or outfitting your home gym, you’ll need exercise equipment to get you started. Likewise, gym owners seeing a reduction in memberships might look into replacing or updating their existing machines. Unique, attractive machines with interesting new features can often be enough to get new members through the door.
New fitness equipment can be a major investment, however. Where do you buy workout machines if you want to ensure you’re getting the highest quality equipment at the best price?
We’ve created this guide to help you learn what to look for when transforming a room into a fitness studio. We’ll discuss choosing new vs. used workout machines and where to find them. Let’s jump in and begin building the gym or studio of your dreams!
New vs. Used Workout Machines
Depending on your needs, you can often save money by purchasing used workout equipment. This may be more practical for individuals running small studios or home gyms.
Many people optimistically buy a machine to work toward a resolution. Often, when private individuals are ready to sell their treadmill or bike, it’s because it has gone unused for years. Thus, shopping social media marketplaces, eBay, and other reselling platforms can be a goldmine without much downside.
Likewise, gyms may sell off their working equipment when it is no longer under warranty. In many cases, these are high-end industrial machines perfect for high-volume use. Determine if you are able to maintain the equipment without manufacturer support. If so, you can often get a fantastic deal on top-of-the-line machines.
We do recommend that you inspect any used machines in person before you invest. Likewise, ask how long the machine has been in the home or facility. You can generally acquire replacement parts for about seven years following the manufacturing date. Machines that are difficult to repair or maintain may not be worth the money you’d save buying used.
Where to Buy New Workout Machines
Whenever possible, we recommend buying new workout machines directly from the manufacturer. You’ll know precisely when the equipment was made and how long parts will be available. Likewise, you can often benefit from up-to-date technology and strong product warranties.
Often, manufacturers will offer you bulk discounts that you can’t find in stores. They may also offer a wider variety of machines at a range of price points.
What To Look For When Buying a Workout Machine
Whether buying new or used, there are a few important considerations to keep in mind. Ask yourself the following questions before you make a purchase.
Is the Machine Current?
Remember, prospective members shop with their eyes first. Make sure you are choosing attractive, unique equipment that will get prospects excited about their workout. For example, a workout cable machine is more visually interesting and exciting than a rack of weights.
Likewise, consider investing in the latest technology. Machines that track workouts, integrate with smartphones, and add additional engagement are also strong choices.
Do You Have the Space?
Always measure before you buy! This may seem obvious, but many gym owners select equipment without thinking about how it will look in their space. If a member can’t use it comfortably, it is not a good investment.
Can You Maintain It?
Machines at gyms and fitness studios have higher maintenance needs due to frequency of use. Fancy new leg workout machines may look great. If they are constantly out of order, however, they will only take up space.
Understand any warranties and get documentation. You can track this information in a comprehensive gym management software system.
What Do the Reviews Say?
Always check product reviews before making a major investment. These can often serve as a tie-breaker if you’re between two strong options. Look for common problems and whether reviewers feel the machine is helping them achieve their fitness goals.
Is the Price Too Good to Be True?
When a machine’s price seems too good to be true, it often is. Remember, safety is a major part of a fitness studio’s reputation. We always advise paying more for quality and safety features.
If you can’t afford a safe machine, you can’t afford a machine, period. Reprioritize or reinvest elsewhere.
Reinvest In Your Fitness Studio
Choosing exercise equipment is one of the most critical choices you’ll make when outfitting your gym. Understanding where to buy workout machines is a major first step in building a successful business. Likewise, if your existing fitness studio is struggling, updating your equipment is an excellent way to reinvest.
Are you interested in more tips to help bring new life to your gym? Subscribe to our newsletter to learn how to grow your fitness business and change lives.
