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“Bring big business data into your small business” Welcome to the second episode in the three part series where the guys are going back to the basics to share the metrics that you should be tracking in your gym. This week they’re breaking down a specific aspect of churn– cohort data. Tracking Cohort Data helped Cale in his own gym to maintain sub 3% churn for over a year. He, along with Ed and Mike are sharing exactly why and how you should be doing this in your gym too.
