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As weight loss medications such as Ozempic become more popular, will the fitness industry become obsolete? Here's what you need to know about weight loss medications.

Is the Rise of Weight Loss Medication Killing the Fitness Industry?

Reading Time: 3 minutes Is the Rise of Weight Loss Medication Killing the Fitness Industry? The rise of weight loss medications could spell fortune for medical spas, and challenge for conventional weight loss programs. Medications such as Ozempic, Wegovy, Manjaro, and its basic name, semaglutide, have gained popularity as many people are trying to keep up with the current …

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How to Grow Your Online Fitness Business

Reading Time: 3 minutes The number of online fitness businesses is steadily growing, because people want convenience in their health strategies, tailored workouts and new fitness experiences. The global digital transformation has revolutionized the fitness industry, creating more opportunities and greater demand. Are you considering an online fitness business? Here are some reasons to get started: You have flexibility …

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What Is the Target Market for Fitness Gyms?

Reading Time: 3 minutes Identifying your target market is critical to your gym’s success. A target market is a specified group of consumers likely to support your business. With the right data and analytics, you can identify and segment your target market to better understand consumer behavior and tailor your marketing strategies.   Types of Target Market Segmentation   …

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If you’ve ever wondered about the evolution of womens exercise, this article will dive into how women got to the weight room and why they should continue to strength train.

A Deep Dive On The History Of Women and Exercise: Why Women Should Be Strength Training

Reading Time: 3 minutes Throughout history, women have shied away from strength training and weightlifting for fear of looking masculine, becoming injured, and a desire to fit in with societal norms of femininity. Luckily, more and more women have seen the benefits of strength training on their mental and physical health.   Let’s dive into the past that suppressed …

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People on yoga mats in a fitness class

Creating a Marketing Analysis for a Gym Business Plan

Reading Time: 3 minutes If you want to start your gym business right, you need the right tools. A gym business plan provides a foundation for exercising your ideas and seeing whether your business can sustain itself and be profitable.    First, you must know what to include when starting a gym business plan. This gym business plan template …

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